George Chen is a visionary leader with over a decade of experience in real estate innovation, operational strategy, and cross-cultural collaboration. As a key figure at CHN Real Estate Group, he combines hands-on expertise with academic rigor, earning an MBA from Monash University (2025). His approach blends strategic thinking with a deep passion for empowering teams, streamlining operations, and fostering trust in Melbourne’s dynamic property market.

His leadership philosophy is built on a foundation of operational excellence, strategic innovation, and community engagement. Throughout his career, he has managed high-performing teams, optimized sales processes, and led impactful promotional campaigns. His experience in research and cross-cultural initiatives has further strengthened his ability to navigate complex markets and drive meaningful growth. Beyond strategy and operations, George is committed to mentorship, having trained and guided professionals while actively supporting multicultural initiatives.

With fluency in Mandarin, Cantonese, and English, George seamlessly bridges cultural gaps, whether negotiating high-value transactions, advising international investors, or simplifying complex real estate processes. His ability to foster strong client relationships and lead teams with clarity and vision has earned him a reputation as a trusted advisor in both residential and commercial markets.

An advocate for youth mentorship and cross-cultural collaboration, George believes that real estate thrives when people—clients, colleagues, and communities—are prioritized. Outside of work, he enjoys strategic pursuits like chess and snow sports, reflecting his love for problem-solving and teamwork.